Greenwash Guerrillas Pie Thomas Friedman at Brown University

April 28th, 2008

For Immediate Release:
Contact: Colonel Custard (aka the corporate criminal creamer)
Greenwash Guerillas:
Footage available:

Greenwash Guerrillas Pie Thomas Friedman at Brown University
YouTube Censors Video; Pie Thrower Faces University Disciplinary Procedures

Providence, RI – New York Times columnist and author Thomas Friedman was pied by the Greenwash Guerillas while giving an Earth Day Lecture at Brown University. The Greenwash Guerillas targeted Thomas Friedman because of his support for U.S. military intervention in the Middle East, neo-liberal economic policies that harm the world’s poor, and especially for promoting bogus solutions to the global climate crisis.

“We sought to expose the hypocrisy of allowing Friedman, who is known for his influential support of U.S. wars for oil in the Middle East, to call himself an environmentalist,” explained Greenwash Guerrilla Margaree Little. “He has blood on his hands that no amount of ‘green’ can wash away.”

Little, a Brown University student identified as one of the pie throwers, faces University disciplinary hearings, potentially including expulsion. Colonel Custard, the second pie thrower, remains at large.
Little and Custard jumped on stage as Friedman began his talk, entitled “Green is the new Red, White & Blue.” The talk focused on how green technology and corporate environmentalism can restore the United States to its “natural place in the global order.”

They tossed two green-colored cream pies at Friedman and dashed off as leaflets denouncing Friedman were thrown to the crowd. According to the pamphlets, “On behalf of the earth and all true environmentalists – we, the Greenwash Guerillas, declare Thomas Friedman’s ‘Green’ as fake . . . as the cool-whip covering his face.”

The Greenwash Guerillas object to Friedman’s support for nuclear power, coal power, industrial biofuels, and carbon trading markets. “These false solutions are smokescreens, intended to generate massive corporate profits while creating global humanitarian and environmental disasters,” said Colonel Custard.

Video of the pie throwing incident was posted on YouTube, and received close to 70,000 views in 36 hours, making it one of the most popular videos on the site. Without notice, YouTube abruptly censored the video, removing it from the website. Hundreds of news outlets, blogs, and websites had linked to the video. The Greenwash Guerillas have reposted the clip at:

“Given the many other pieings on YouTube(1), the removal of the video can only be understood as an act of political censorship,” said Little. “It’s a sad commentary on how free we are to speak when confronting power.”

“The Greenwash Guerillas chose the harmless and humorous tactic of pie-throwing because our goal was to take this perpetual charlatan off his new green pedestal,” said Colonel Custard. “Friedman’s support for coal and nuclear power is as misguided as his counsel on Iraq.”

This is the second time Friedman has been hit by a pie. In October 2002, he received a banana pie to his face while promoting his writings on free-market globalization in Boston.

(1) e.g.,

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